Orderchamp Storefront Guidelines

Step 1 - Upload your Full Assortment

It is important that we can offer your full assortment to our retailers. Having your full assortment on Orderchamp, improves your ranking and creates long term trust with retailers visiting your storefront. 

Retailers have the right to report incomplete assortments to us and once confirmed, this will negatively impact your ranking on our platform.

Step 2 - About the Brand

Your moment to shine! This section of your storefront explains the story behind your brand to potential customers. We recommend this to be at least 50 words to clearly explain your offering, the more inspiring the story, the more likely your customers will remember you! 

We recommend including the following details:

  • Your location, establishment year, brand values
  • A personal story of your brand and its founder(s)  
  • Publications you've been featured in
  • Awards won by you or your brand
  • A picture of the founder(s) (minimum of 870 x 840 pixels)
  • 3 - 8 inspirational images (minimum of 870 x 840 pixels), showcasing 
    • how your products are made
    • products in an inspirational setting
    • how the product is used 
  • Any other inspiring information that you would like your customers to know 

Here is an example of a good brand story:

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Photo Credit: https://www.orderchamp.com/store/ok-design

Want to edit or update your Brand Story?

Go to “Settings” >> “Storefronts” in admin and edit the following boxes:

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Step 3 - Storefront Banner

A clean and inviting Storefront Banner helps customers visiting your storefront get a sneak peek into your branding and general look and feel.  Think of the Storefront Banner as the window of your storefront and therefore an opportunity to capture a retailer’s attention. Make sure to use attractive and good photography.

Your Storefront Banner should have:

  • High-resolution (minimum of 2304 x 540 pixels)
  • No logos or text
  • No photo collages
  • No photos with inappropriate language
  • No explicit nudity

Our recommendations for a great Storefront Banner:

We recommend using an image that represents your brand’s best-selling category and overall brand look and feel. Storefront Banners that showcase several products in one photo, or display the product(s) in-use, tend to work better than single product shots.

Here are some great examples of Storefront Banners:

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Photo Credit: https://www.orderchamp.com/store/yvonne-ellen & https://www.orderchamp.com/store/ok-design 

Want to replace your Storefront Banner?

Go to “Settings” >> “Storefronts” in admin and click on the button “SEND US PHOTOS THROUGH THIS FORM”  which will bring you to this URL where you can upload your pictures.

ENG_5.pngTo showcase branding on our marketplace, for example in the search results grid, we ask you to upload a picture following the Storefront Banner guidelines of at least 1080 x 1080 pixels. The following screenshots shows examples of great grid pictures. 

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Photo Credit: https://www.orderchamp.com/store/stelton-as & https://www.orderchamp.com/store/plty-aps & https://www.orderchamp.com/store/rig-tig 

Step 4 - Social Channels

Linking your social channels to Orderchamp is a great way to connect with customers. By visiting your social feeds, customers get a deeper understanding of your branding and the end customers you serve, helping you build credibility, especially if you are followed by key players from their network.

Instagram is our preferred channel, if Instagram is not available, then Facebook is our second preferred channel.

Step 5 - Product Titles

Clear and informative product titles boost conversion!  Product titles are key for showing up in our search results, we first match the search terms that retailers use with words used in your product title, description, product type, and category. 

Exact matches will automatically be prioritised in the ranking, and synonyms or relevant items will be included after exact matches. 

A great Product Title describes:

  • The purpose or functionality of the product
    • Preferably in 1 or 2 words 
    • For example: “Vase”, “Desk Chair”
  • The colour of the product
    • Preferably in 1 or 2 words
    • For example: “Red”, “Light Blue”
  • The material of the product
    • Preferably in 1 or 2 words
    • For example: “Cotton”, “Olive Wood”
  • The quantity if sold as a case or pack, refrain from using measurements in the title, 
    • Add the number of units and “pc” between brackets
    • For example “Light Blue Cotton Romper (2 pc)”

Important note: Remember to check the box Auto translate the titles of my products” in the admin under “Settings” >> “Storefronts”. This makes sure that the product title is best understood in every language.

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Examples of great product titles:

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Photo Credit: https://www.orderchamp.com/store/zelected-by-houze-ab & https://www.orderchamp.com/store/bazar-bizar 

Step 6 - Product Descriptions

Informative product descriptions boost conversion. Use the product description to explain functionality, key benefits, unique features and other key information that cannot be described in the product image and will help the retailer make a purchase decision. Product descriptions are key for showing up in our search results, we first match the search terms that retailers use with words used in your product title, description, product type, and category. Exact matches will automatically be prioritized in the ranking, and synonyms or relevant items will be included after exact matches. 

A great Product Description has the following elements:

  • Tagline about the brand
    • In case the retailer did not read your “About The Brand” section yet, they still get a feeling on what your brand is all about
  • Explanation of the functionality of the product
  • Description of the unique selling points of the product
  • List of benefits of the product
  • Details of awards won for the product or the brand overall
  • Any other additional information that the retailer doesn’t see in the product pictures, for example:
    • Product is made by special technique
    • Product has been patented
    • Product is climate positive - saves water, decreases the customer’s carbon footprint
    • Product is created in a responsible way
    • Dimensions, weight and volume if applicable

Good examples of a description: 

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Text Credit: https://www.orderchamp.com/nl/store/bybazz & https://www.orderchamp.com/store/art-bizniz 

CLICK HERE for additional product description guidelines for Kids & Baby products.

CLICK HERE for additional product description guidelines for Beauty & Health products.

CLICK HERE for additional product description guidelines for Food & Beverage products.

Step 7 - Product Photography

Product images represent the majority of your Storefront, and therefore need to be impeccable. Be sure to provide images during onboarding that follow the below guidelines so we can build your page correctly.

Product Photography guidelines:

  • Resolution of 800 x 800 pixels or higher 
  • Showcase the product clearly and simply
  • Background should be white, plain to highlight the details of your product best
  • Use similar backgrounds for all your products, providing your storefront a uniform look and feel 
  • Ensure product is centered and shot from the customer’s perspective 
  • Minimum of 3 pictures
    • Picture with a neutral background
    • Mood picture showcasing the product
    • Picture showing the packaging of the product
  • Close up images of special details 

Examples of good product photography: 

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Photo Credit: https://www.orderchamp.com/store/nieuwerwets-niko-niko 

Examples of poor product photography:

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Photo Credit: unknown source

CLICK HERE for additional product photography guidelines for Jewelry & Accessories.

CLICK HERE for additional product photography guidelines for Food & Beverage.

Step 8 - Product Pricing

Standard product pricing across all your sales channels builds trust, helps conversion and creates long term loyalty. A mistake can lead to negative reviews and lower ranking on the platform.

Please follow this checklist to make sure your pricing is clear:

  • Fill in the best possible and lowest Manufacturer's Suggested Retail Price (MSRP). Please note that this price needs to be the same as the prices you offer on other sales channels
  • Fill in the wholesale price
  • Do not add samples to the product as a choice, because the MSRP defaults to EUR 0
  • Consider adding bulk discounts
    • This increases margins and therefore boosts conversion!

Retailers have the right to report incorrect pricing to us and once confirmed, this will negatively impact your ranking on our platform. 

Kids & Baby - Additional Guidelines

Step 6 - Product Descriptions (Addition)

All Kids & Baby products need to have a CE Marking in order to be sold to consumers within the EU. Please add the obtained CE Marking to your description.

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Photo Credit: https://www.orderchamp.com/store/best-years 

Beauty & Health - Additional Guidelines

Step 6 - Product Descriptions (Addition)

Product descriptions for Beauty & Health products need to list all ingredients used in the product, in order for retailers to make a well informed purchase decision. 

An example of a Beauty & Health product with a good description is the following:

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Photo Credit: https://www.orderchamp.com/store/helemaalshea 

Jewelry & Accessories - Additional Guidelines

Step 7 - Product Photography (Addition)

For Jewelry, we would like to see a minimum of 4 product pictures:

  • Picture of the product on a model since the size is hard to understand without
  • Picture with a neutral background
  • Mood picture showcasing the product
  • Picture showing the packaging of the product

Examples of good Jewelry photography are the following:

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Photo Credit: https://www.orderchamp.com/store/eva-remenyi-jewelry 

Food & Beverage - Additional Guidelines

Step 6 - Product Descriptions (Addition)

Product descriptions for Food & Beverage products need to list all ingredients used in the product, in order for retailers to make a well informed purchase decision.  Ingredients need to be displayed on packaging as well.

In case the product is claimed Organic or Biological, please note in the description which certifications are obtained. They should be displayed on packaging too.

See below for a good Product Description

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Text Credit: https://www.orderchamp.com/store/great-granola 

Pictures of Food & Beverage products always need to include a picture of the packaging too, like the following:

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Photo Credit: https://www.orderchamp.com/store/great-granola 

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Photo Credit: https://www.orderchamp.com/store/lizza 



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