Orderchamp Storefront Guidelines

19 July 2021 16:29

Step 1 - Upload your Full Assortment
Step 2 - About the Brand
Step 3 - Storefront Banner
Step 4 - Social Channels
Step 5 - Product Titles
Step 6 - Product Descriptions
Step 7 - Product Photography
Step 8 - Product Pricing
Kids & Baby - Additional Guidelines
Beauty & Health - Additional Guidelines
Jewelry & Accessories - Additional Guidelines
Food & Beverage - Additional Guidelines

Step 1 - Upload your Full Assortment

Make sure to have your complete range of products available on Orderchamp to improve your ranking and establish trust with retailers.

Step 2 - About the Brand

Share your brand's story, values, establishment year, and personal anecdotes about the founder(s). Include information about publications and awards, along with high-quality images.

You will also have to add

Logo => min 400x400 1:1
Banner => min 1350x270 5:1
Thumbnail => min 400x400 1:1
Your location, establishment year, brand values
A personal story of your brand and its founder(s)
Publications you've been featured in
Awards won by you or your brand
A picture of the founder(s) (minimum of 870 x 840 pixels)
3 - 8 inspirational images (minimum of 870 x 840 pixels), showcasing
- how your products are made
- products in an inspirational setting
- how the product is used
Any other inspiring information that you would like your customers to know

Here is an example of a good brand story:

Photo Credit: https://www.orderchamp.com/store/ok-design

Want to edit or update your Brand Story?

Go to “Settings” >> “Storefronts” in admin and edit the following boxes:

Step 3 - Storefront Banner

Create an attractive, high-resolution banner that represents your brand's look and feel. Avoid using logos, text, collages, or inappropriate content.

Your Storefront Banner should have:

High-resolution (1350 x 270 pixels 5:1)
No logos or text
No photo collages
No photos with inappropriate language
No explicit nudity

Here are some great examples of Storefront Banners:

Photo Credit: https://www.orderchamp.com/store/yvonne-ellen & https://www.orderchamp.com/store/ok-design

To showcase branding on our marketplace, for example in the search results grid, we ask you to upload a picture of at least 400 x 400 pixels. The following screenshots shows examples of great grid pictures.

Photo Credit: https://www.orderchamp.com/store/stelton-as & https://www.orderchamp.com/store/plty-aps & https://www.orderchamp.com/store/rig-tig

Step 4 - Social Channels

Link your preferred social media channels, especially Instagram or Facebook, to your Orderchamp account to connect with customers and build credibility.

Step 5 - Product Titles

Craft clear and informative titles that include the product's purpose, color, material, and quantity if applicable.

A great Product Title describes:

The purpose or functionality of the product
- Preferably in 1 or 2 words
- For example: “Vase”, “Desk Chair”
The colour of the product
- Preferably in 1 or 2 words
- For example: “Red”, “Light Blue”
The material of the product
- Preferably in 1 or 2 words
- For example: “Cotton”, “Olive Wood”
The quantity if sold as a case or pack, refrain from using measurements in the title,
- Add the number of units and “pc” between brackets
- For example “Light Blue Cotton Romper (2 pc)”

Important note: Remember to check the box “Auto translate the titles of my products” in the admin under “Settings” >> “Storefronts”. This enables automatic translation for titles in different languages.

Examples of great product titles:

Photo Credit: https://www.orderchamp.com/store/zelected-by-houze-ab & https://www.orderchamp.com/store/bazar-bizar

Step 6 - Product Descriptions

Provide detailed descriptions that highlight the brand, product functionality, unique selling points, benefits, awards, and additional information not visible in product images. Include dimensions, weight, volume, and other relevant details.

A great Product Description has the following elements:

Tagline about the brand
- In case the retailer did not read your “About The Brand” section yet, they still get a feeling on what your brand is all about
Explanation of the functionality of the product
Description of the unique selling points of the product
List of benefits of the product
Details of awards won for the product or the brand overall
Any other additional information that the retailer doesn’t see in the product pictures, for example:
- Product is made by special technique
- Product has been patented
- Product is climate positive - saves water, decreases the customer’s carbon footprint
- Product is created in a responsible way
- Dimensions, weight and volume if applicable

Good examples of a description:

Text Credit: https://www.orderchamp.com/nl/store/bybazz

Step 7 - Product Photography

Use high-resolution images (800x800 pixels or higher) with a white background to showcase products clearly. Include at least three images, such as a neutral shot, a mood image, and a packaging image. Capture close-ups of special details.

Product Photography guidelines:

Resolution of 800 x 800 pixels or higher
Showcase the product clearly and simply
Background should be white, plain to highlight the details of your product best
Use similar backgrounds for all your products, providing your storefront a uniform look and feel
Ensure product is centered and shot from the customer’s perspective
Minimum of 3 pictures
- Picture with a neutral background
- Mood picture showcasing the product
- Picture showing the packaging of the product
Close up images of special details

Examples of good product photography:

Photo Credit: https://www.orderchamp.com/store/nieuwerwets-niko-niko

Examples of poor product photography:

Photo Credit: unknown sourc

Step 8 - Product Pricing

Maintain consistent pricing across all sales channels and fill in the Manufacturer's Suggested Retail Price (MSRP) and wholesale price accurately. Consider offering bulk discounts.

Please follow this checklist to make sure your pricing is clear:

Fill in the best possible and lowest Manufacturer's Suggested Retail Price (MSRP). Please note that this price needs to be the same as the prices you offer on other sales channels
Fill in the wholesale price
Do not add samples to the product as a choice, because the MSRP defaults to EUR 0
Consider adding bulk discounts
- This increases margins and therefore boosts conversion!

Retailers have the right to report incorrect pricing to us and once confirmed, this will negatively impact your ranking on our platform.