Digital Fair Spring Summer Edition 2022

Following previous successful editions, we're organising a new Digital Fair Spring Summer Edition which will take place from Monday February 7th until Sunday February 13th. It's the perfect opportunity to showcase your new collection, acquire new buyers and offer your customers subsidized promotions. Selling your new collection during our Digital Fair Spring Summer Edition will kick-start your buying season.

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What's in it for you as a brand?

  • Kick-start your buying season by selling new collections;
  • Benefit from 75,000 retailers visiting our marketplace to purchase new stock;
  • Increase visibility; more traffic means more sales;
  • Build new retailer relationships while offering your existing customers a margin increase on our costs;
  • Free B2B marketing for your brand across the entire platform and social media channels.

How to participate?

  • As a brand, you are automatically signed up for the Digital Fair Spring Summer Edition;
  • You are automatically enrolled for a 10% + 10% Digital Fair Special, meaning you offer a 10% order discount, and Orderchamp covers a 10% order discount. This way the retailer benefits from a 20% order discount. You can upgrade (or downgrade) your Digital Fair Special here in the backoffice to 5/7.5/10/15/20% on top of your minimum order value to stimulate even bigger orders. Brands that offer a 15% or 20% discount on their collection during this period will get more visibility within the Digital Fair through inclusion in the marketplace filters and curated Digital Fair page. It should be noted here that brands that set 20% will receive more visibility than those with 15%. Below you can find the explanation behind the different tiers you can select. 

Give your retailers a 5% Digital Fair Special:
- You give your retailer 5% off
- Orderchamp subsidizes 5% off 
- Retailers benefit from 10% off

Give your retailers a 7.5% Digital Fair Special:
- You give your retailer 7.5% off
- Orderchamp subsidizes 7.5% off 
- Retailers benefit from 15% off

Give your retailers a 10% volume booster:
- You give your retailer 10% off
- Orderchamp subsidizes 10% off 
- Retailers benefit from 20% off

Give your retailers a 15% volume booster:
- You give your retailer 15% off
- Orderchamp subsidizes 10% off 
- Retailers benefit from 25% off

Give your retailers a 20% volume booster:
- You give your retailer 20% off
- Orderchamp subsidizes 10% off 
- Retailers benefit from 30% off

  • Make sure your new collection is added and your storefront is complete in the backoffice;
  • We will take care of follow-on orders afterward with our marketing campaigns, while we kindly ask you to share your Digital Fair Participation with your retailers via email or social media to boost traffic.

Invite your retailers to the Digital Fair Spring Summer Edition

Take the opportunity to invite your retailers in time for the Digital Fair to join Orderchamp and they'll receive €200,- shopping credit until the end of the event. Invite them via your backoffice and take a closer look at this help center article to improve the conversion rate of your invites. 

FAQ

1. Can I choose opt-out from the Digital Fair?
You'll miss out on a huge sales opportunity, but yes. You can select to opt-out in the backoffice, which we regret, but respect. 

2. Can I join ODF without setting up a Digital Fair Special?
No. In order to participate and attract event traffic, you need to set up a Digital Fair Special of at least 5% in the backoffice.

 

View all upcoming Orderchamp events here.

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