How to set up the best pricing strategy?
We all want to grow. You, as a brand, by selling more on our platform. Retailers, by purchasing new, unique products. And we, at Orderchamp, by connecting enthusiastic sellers and buyers on our platform. In order to attract retailers from our network, we assume that you offer them the following conditions:
Experience shows that low-margin products sell worse, makes sense right? The minimum margin is therefore set at 2.2x (but this can differ a bit per category/product-type).
One prize everywhere
We do not determine your prices, but it is important to draw one line. Offering a lower purchase price elsewhere is not permitted. All your B2B customers are treated equally. You also use the suggested retail price for consumers. So why compete with your own retailers?
Low minimum order values
Retailers can purchase from several brands at the same time at Orderchamp. Therefore, please set reasonable minimum order values for your products. Holding around € 100 has proved to be perfect. Of course this depends on the type of products you sell. Our advice: offer samples or "test" products to new retailers and reward your loyal customers with repeat orders!
Set graduated prices
The functions in the back office are built to increase conversion. After all, B2B is selling volumes. Tier prices are a great way to increase the order amount and sell large numbers of retailers. You reward your largest customers with better margins and you generate more turnover yourself.
Ratio order value to order quantity
This increases the conversion. If you set € 100 as the minimum order value for first orders, but all your scarves of € 25 are available per 5 pieces, it is difficult as a retailer to assess multiple variants. We would recommend you to start your case quantities at 1.