Brand Success Performance KPIs impacting Ranking & visibility

Providing a great retailer experience is key to being successful on Orderchamp. Here are the most brand performance metrics:

1. Order fill rate
   • Definition: The % of quantity shipped from the % of total quantity ordered.
   • Tips for success: keep your inventory updated; easiest way to do this is through an integration; if you do have items that need to be taken out of the order - try to inform the retailer first then edit the order to refund it; this way your retailer is informed & might still give you positive reviews; have products that are not ready to be sold yet? use the pre-order feature to allow them to sell only at a future date.
2. Shipped on time
   • Definition: The % of orders fulfilled on time according to your specified shipping lead time.
   • Tips for success: set realistic fulfilment times & ensure you process your orders fast. It’s important to keep your commitment to ship in that time frame, as that’s what retailers see on your storefront when ordering from you & that’s what they expect; meeting their expectation is key to having retailers re-order from you & leave you great reviews; use the “vacation mode” feature when you’re on vacation and cannot process orders.
3. Confirmed in 24h
   • Definition: The % of orders confirmed in 24h.
   • Tips for success: ensure you login at least once per day in your backoffice & that the right person in your company receives the daily order notifications that we are sending to you about new orders received & awaiting confirmation; your stock will only be updated after the order has been confirmed; going on vacation? use the “vacation mode” feature to ensure retailers know this.
4. Order Cancellation rate
   • Definition: The % of canceled orders out of all orders received - only cancellations for the following reasons are taken into account: out of stock, other, incompatible retailer (country not supported, exclusivity zip code, does not match my brand)
   • Tips for success: keep your inventory updated; easiest way to do this is through an integration; keep your ship-to country list updated; set a realistic fulfilment time; confirm your orders within 24h so retailers don’t wait too long & then ask to cancel; if you cannot sell to retailers solely reselling online, please contact support, we can have you only visible to retailers selling in a physical shop; have products that are not ready to be sold yet? use the pre-order feature to allow them to sell only at a future date.
5. Reported issue rate
   • Definition: The % of orders that have had an issue reported by the retailers - only the following issues are taken into account: damaged items, wrong items, defective items, missing items.
   • Tips for success: ensure you have a thorough quality check process in your warehouse & that items are packaged correctly, depending on the quantity required and material they are made of; fragile items need special packaging to ensure resistance during transportation; if you notice having a lot of damage due to a specific carrier, try using a different carrier; process reported issues fast to avoid retailer complaints & bad reviews;
6. Review score
   • Definition: the average of all reviews you have received so far (on a scale of 1 to 5).
   • Tips for success: always answer fast to retailer messages, keep your promises on fulfilment and confirmation times; keep your inventory updated and product descriptions clear & accurate; collaborate with retailers and OC Support for resolving reported issues as fast as possible; improve your fulfilment/warehouse processes for product packaging depending on the material they are made of.
7. SKUs Out of Stock
   • Definition: The % of all your product SKUs that are currently out of stock.
   • Tips for success: keep your inventory updated through an integration; add new collections and inventory for best-sold products.
8. Average lead time
   • Definition: Average time it takes you to fulfill orders (in days) from when the order is received in status “awaiting confirmation” until the order is fulfilled, in status “awaiting delivery”.
   • Tips for success: set realistic fulfillment times, process your orders fast, use the “vacation mode” featurewhen you’re on vacation. It’s important to keep your commitment to ship in your stated timeline, as that’s what retailers see on your storefront when ordering from you & that’s what they expect; meeting their expectation is key to having retailers re-order from you & leave you great reviews;
9. Number of orders
   • Definition: All orders you received in the selected timeframe.
   • Tips for success: Offer your full and newest assortment, offer best pricing, invite your retailers, offer a competitive margin, have professional product images and detailed product descriptions. Read here more tipson the best commercial practices for increasing sales.
10. Sell-through rate
    • The % of published listings the storefront sold in last 90 days divided by all published listings
    • Tips for success: check your inventory regularly, add new collections, have professional product images and detailed product descriptions. Read here more tips on the best commercial practices for increasing sales.
11. Conversion rate
    • Definition: the % of buying retailers divided by the number of retailers that visited your storefront page or any listing of the storefront in the last 90 days.
    • Tips for success: check your potential buyers & offer discounts, engage with your followers, respond fast to retailer messages, add new collections few times a year, have professional product images and detailed product descriptions.
12. Invites: Number of buying retailers
    • Definition: The total number of retailers invited by you that have accepted the invite & placed an order.
    • Tips for success: follow up on your invites, seek reviews from existing retailers, add your latest collections.
13. Invites: Buying retailers conversion rate
    • Definition: The % of accepted retailer invites that placed an order.
    • Tips for success: follow up on your invites, seek reviews from existing retailers, add your latest collections.